当前位置:
网站首页
-
Saluting Role Models | Liu Xuehai: Battling Tough Markets in the South Seas, Uniting to Achieve Outstanding Results
咨询电话:+86 536 5135653
HOTLINE
+86 536 5135653
HOTLINE
+86 536 5135653
Years of industry experience
Free shuttle service to the factory for site visits
Free lifelong after‑sales service

A role model is a beam of light that illuminates the journey toward dreams; a role model is a banner that gathers the strength of solid work. On the Group's journey of deepening overseas expansion and advancing its global layout, every overseas market is an outpost of development, and every overseas salesperson is a key force in breaking new ground. Today, let us step into the sales subsidiary in Malaysia and see the story of Liu Xuehai, this iron-willed pioneer rooted overseas, who overcomes market barriers and cultivates deep ties abroad.

In summer, Southeast Asia is steaming with heat, and the waves of warmth beat down on the skin with sweat. Yet for Liu Xuehai, chief of the Malaysian sales subsidiary, what burns hotter than the weather is the close-quarters combat of the market. Customers each have their own demands - some stringent on quality, some sensitive to price, some with picky needs - and every front is like a mountain standing in the way. Behind him is the trust the company placed in him; before him is the performance that must be won. He and his team had no way back; they did only one thing: nail themselves to the front line.
Part 02: The Market Others Detoured Around, He Walked Straight Into. In the mire of the price war, peers withdrew one after another, yet Liu Xuehai plunged into small and medium-sized processing factories. With scattered orders and thin profits, he was choosy about none, visiting them one by one and building a file for each - procurement cycles, inventory levels, seasonal fluctuations - remembered more clearly than the clients themselves. He could even remind them in advance: 'Time to restock.' Clients would laugh and sigh: 'You understand my warehouse better than my own warehouse keeper.' This clumsy dedication helped Chenming plant its feet firmly amid the smoke. There was also a hard nut - a specialty paper project in a certain region that had been shelved for a long time. The client demanded harshly on burst resistance and moisture resistance; several suppliers had failed before, and the project had stalled for over half a year. While others detoured, he volunteered, leading the technical team to investigate the operating conditions item by item, leaving out no detail from temperature and humidity to downstream speed. With every formula adjustment he stood by the production line, his phone stuffed with on-site videos and data. After three trial runs, performance fully met the standards. The client's workshop manager patted the paper roll and said, 'We are convinced by your seriousness.' The stalled cooperation started moving again.
